Audience snapshot

  • Newsletter target M12: 15,000 subs.
  • Site target M12: 150K monthly visits.
  • Geo: US 45%, UK/Canada/AU 25%, Western Europe 20%, RoW 10%.
  • Roles: solopreneurs, indie hackers, agency owners, senior marketers.
  • Spend: $200-500/mo on tools personally; $1K+ at the agency level.

Placements

  • Newsletter dedicated send — 1 sponsor / week max. Available from M3.
  • Newsletter native ad block — 60-100 words inside the daily article. Available from M2.
  • Article sponsorship — disclosed sponsor block within a topical article. Available now (limited slots).
  • Site banner — homepage hero secondary slot, capped 1 sponsor at a time. Available from M4.

Rate card (will firm up post-launch)

Sponsor pricing follows a CPM-on-confirmed-subs benchmark with a floor. Final rate card published once Beehiiv stats are live. Pre-launch reservations get a 30% discount on M3 inventory.

What we won't do

  • Run ads for tools we wouldn't recommend ourselves.
  • Disguise sponsorship as editorial.
  • Run more than one sponsor per email or article.
  • Run political or "wealth-mindset" promos.

Get in touch

maxime@500k.io — include the placement you're interested in, target audience size, and budget range.