For e-commerce, DTC and lead-gen founders
CRANK 11 is two operators and an AI engine. We pay for our own ads, the engine does the hours, you make the calls. For e-commerce, DTC and lead-gen founders who are done being the night shift. 500k.io is where we document the journey to $500K MRR.
90 seconds to apply · lands in 24 hours · yours to keep either way
Revenue in our own store on a single day. Straight out of the Shopify admin.
Our own store · unedited
Revenue across the two of us: $35M in e-commerce on Jack’s side, $10M in lead generation on Max’s, with $10M of Meta spend behind it.
Own businesses · self-reported
Built between us. We paid for the failures ourselves.
Founders' own history · self-reported
Spent building the AI systems the engine runs on, before any of it was for sale.
Founders' own history · self-reported
The creative wall
Every static below came out of the engine for our own brands and concept studies. Your account gets the same weekly batch, scored before it spends a dollar.
All ours: our own brands plus unreleased concept studies. No client accounts shown. See the Meta Ads lane for the full wall.
The night shift
It's 11pm. The ads have been running the same five creatives for three months and the cost per result has crept up every week. The agency you pay $6K a month sent a report with a chart on it and a junior's name at the bottom. The abandoned-cart flow is still the one you half-built in a weekend two years ago. And tomorrow you get to do your actual job.
We know that night because we lived it, on brands we owned, with our own money in the ad account. So we built the thing we wanted to buy and couldn't: an engine that drafts ads by the hundred, scores them before they cost a dollar, watches every campaign daily, builds the pages, writes the emails, and reports in plain English. Then we ran our own store to $100K in a day on it.
CRANK 11 is that engine, run by the two people who built it, plugged into your business. You keep the decisions. We take the hours.
Jack & Max, co-founders
The lanes we run
Each lane is run by one of us, with the same systems that run our own brands. Start with one. Most founders end up handing over the lot.
Facebook and Instagram Meta Ads management Your Meta account run by people who have spent over $10M of their own money in it. See the lane 
Winning statics Static ad creative A batch of new static ads in your account in a day, not a month. See the lane 
Flows and campaigns Email marketing The revenue already sitting in your list, collected. See the lane 
Search and Shopping Google Ads management The people already searching for what you sell, caught at the moment they search. See the lane 
Landing pages to checkout Funnel builds A page built to convert cold traffic, designed by people who have built 750 of them. See the lane 
Shopify, built to sell Ecommerce sites A store built by people who ran their own past $35M, handed over and yours. See the lane How it runs
We read your account, your site and your best ads. You get the gaps, a 30-day plan and the first free creatives. Free, and yours to keep.
Tracking fixed. Structure rebuilt. Pages, flows and the first creative batch live. Every change written down in plain English.
New creative in, losers out, budget to the winners. A weekly report you can read in four minutes, and a two-hour answer to any message.
Approve. Steer. Decide.
The systems draft, score and watch around the clock. Nothing spends, sends or ships without a person saying yes, and that person is you or one of us. The judgment calls stay yours. That is the point.
The dream company
That is the end state we are building toward, on our own business first. Here is how far it has got.
Where the 72 % is today
Drafted by the hundred, scored before they spend, watched every day.
Briefs, teardowns and the weekly report are written before we read them.
Every reply, reminder and quote is drafted and queued. We press send.
The last 28 %
Building more tools. Reviewing every AI output before it ships. The judgment calls.
Who is actually behind this
We came at this from opposite ends and arrived at the same place. We didn't build systems because we're clever. We built them because headcount stopped working.
Co-founder · ads and scale
A mechanical engineer who never stopped building systems, ten years of e-commerce, and $10M of his own money spent inside Meta.
Co-founder · funnels and strategy
Growth hacker. Built an online course company to 160,000 subscribers, co-built a gaming studio, managed a team of 70, and a community of over 400K followers.
Founders' own history · self-reported · own-brand and own-company accounts
The confession.
2am, the night before the biggest promotion of our year, and I'm at the desk making decisions worth thousands with a brain that clocked off hours ago. If you run a store, you know that night. The supplier email at midnight, because Shenzhen wakes up when you should be asleep. If you run lead gen, you know it too: the enquiry that came in Friday and got a reply on Monday.
I'm allowed to say that, because it was me. Ten years running my own e-commerce brands, built past $35 million. An agency on top, running lead gen for clients. I was tired. The kind of tired where you make calls at midnight that you'd have caught at noon. We paid for a few of those.
Then, about two years ago, the floor started moving. Founders in my own circle started automating like crazy. Zapier first. Then n8n. Then real code. So we built our own. More than five thousand hours between us, building AI systems and testing them on the businesses we actually run. What we wanted didn't exist, so we set the target ourselves: $100K days with a small team. Working less. Hiring less. Actually knowing the work got done.
That engine is what runs CRANK 11 now. It ran on our brands first. Now it runs on yours.
Jack
The burnout.
I built a business that worked. It nearly finished me. In 2020, a few weeks before the world shut down, I stopped being able to work. Not slowed down. Stopped. I'd sit at the desk, open the laptop, and just sit there.
The stupid part is that the business was working. My partner and I had built an online course company around a YouTube channel. 160,000 subscribers. 200 courses. From the outside, we'd made it. From the inside, a week was a video every two days, which means filming, which means having a face that works that day. Then it broke. I saw a psychologist, which helped. My partner picked up everything I dropped.
I wasn't a beginner who bit off too much. While all this was running I'd also co-built a mobile gaming studio and managed a team of seventy. I have ADHD. I've never had a shortage of ideas. What I've had a shortage of, my whole life, is hands.
What's different now? I don't need a copywriter any more. I don't need a designer for a mockup. I sit down alone and do things that used to take three people and a week. That's the engine. And the reason it exists is a rule I've kept since I lost two friends before any of us turned 23: one of them didn't get a life, so mine doesn't get wasted at a desk at 11pm.
Maxime
Free, no call required
Strategy, the gaps in your account, free ads and a 30-day plan. In 24 hours. Yours to keep either way.
Get your free audit90 seconds to apply · lands in 24 hours
The read
Your account and your site, gone through by one of us. Where the money leaks and why.
Free ads
A set of creatives made for your brand from the engine. Run them yourself if you like.
The 30-day plan
What we would do first, second and third, with the numbers we would expect to move.
Free, from the engine
Each one is the document we hand a new client on day one. Take the one that matches your week. The PDF lands in your inbox, nothing else does unless you ask.
CRANK 11 · the manual The Meta Ads Operating Manual The nine rules, the 7-day creative test, the scaling math, the lead-scoring SOP and seven script frameworks. 40 pages. Get the PDF 
CRANK 11 · paid social ChatGPT Ads Performance Playbook The launch, targeting and creative rules we use on the newest ad network. 14 pages. Get the PDF 
500k.io · the method From $0 to $500K with AI The solo founder’s playbook: the stack, the cadence, the numbers. 41 pages. Get the PDF 
500k.io · skills bank The Top 50 Claude Skills The skills we actually install, ranked, with the one-line install for each. 18 pages. Get the PDF 
These ecommerce Facebook ad examples expose the creative, copy and testing choices worth replicating across cold, warm and retargeting audiences.
Average landing page conversion rate is 6.6% median. See industry benchmarks, maths and CRO fixes for paid traffic at scale.
Conversion rate optimization services explained for paid traffic teams. What is included, pricing models and how to choose a provider.
CRANK 11 is the growth agency Jack and Max run: Meta and Google ads, creative, email, funnels and stores, done for you. 500k.io is where we document our journey to $500K MRR: what the engine teaches us, the numbers, the failures, every week. Same two people, same engine.
A read of your account and your site, the gaps we found, a set of free ads made for your brand, and a 30-day plan. It lands within 24 hours of your application and it is yours to keep whether or not you ever work with us.
Founders of e-commerce and DTC brands with orders already moving, and lead-gen businesses with real spend. If you are still looking for a first product, keep your money and read the journal instead.
Each lane is priced on its own and quoted after the audit, because a $5K account and a $100K account are not the same job. Ads management makes sense from about $8K a month in spend. Creative and funnels can start smaller.
The volume is. The judgment is not. Our systems draft ads, score creative and watch numbers around the clock. A person decides what ships, what scales and what gets cut, and that person is one of us.
Month to month. If your numbers are not moving, you should be free to leave, and you are.
Jack and Max. No account gets passed to a junior after the sales call, because there are no juniors.
Because they are ours and we label them. The $100K day is a screenshot of our own Shopify admin. The client case is a real account, named only under confidentiality. Anything self-reported says so next to it.
Decision time
Only one of them changes the week you go back to.
Door #1
Close this tab.
Nothing bad happens today. That's the trap. The ads keep running the same five creatives, the agency sends another chart, the cart flow stays half-built, and 11pm stays yours.
Door #2
Spend 90 seconds. Get the audit.
Tonight: your site and your account, read by one of us. Tomorrow: the gaps, free ads and a 30-day plan in your inbox. Yours to keep, whether or not we ever speak.
Open door #2Jack and Max, co-founders of CRANK 11
How two operators buy, test and scale on Meta, from the account that did $100,380 in a day. 40 pages, free.
One PDF. One welcome email. Unsubscribe in 1 click.
