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by CRANK 11
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Services Winning statics

Static ad creative · winning statics

The account is not tired. The creative is.

A batch of new static ads in your account in a day, not a month: ten angles, every placement size, each one scored before it costs you a dollar.

Angles come from your reviews, your competitors and your best past ads. The engine drafts by the hundred, scores on a /100 rubric, and a person picks what ships. Winners get variants, losers get retired, every week.

Book a Profit Leak Strategy Session

30 minutes with Jack or Max. We read your account live and tell you where the money leaks.

A fanned stack of black cards edged in gold, one card lifted into a warm spotlight

Creative fatigue

Cost per result rises while the ads stay the same.

An ad wins in week one because it is new to the people who see it. By week six the same people have seen it eleven times. The click rate slides, the auction charges more for the same result, and the account looks like it is "not working" when what actually happened is that nobody made a new ad.

The fix is not a designer. It is volume with judgment: a system that can produce ten distinct angles a week, and a rule that decides which three go live. Volume without the rule wastes spend. The rule without volume starves the account.

That is the batch: a hypothesis per angle, statics in every placement, a score before launch, and a retirement rule so the tired ones leave before they cost you.

Cost per result over twelve weeks: the same five ads against a weekly batch With the same five ads, cost per result rises from 1.0 in week one to about 1.9 by week twelve. With a weekly batch and losers retired, it stays between 0.9 and 1.1 the whole time. Illustrative. 1.0×1.5×2.0×TARGET123456789101112weekcost per result, week one = 1.0×Same five adsWeekly batch, losers retiredCost per result over twelve weeks: the same five ads against a weekly batch With the same five ads, cost per result rises from 1.0 in week one to about 1.9 by week twelve. With a weekly batch and losers retired, it stays between 0.9 and 1.1 the whole time. Illustrative. 1.0×1.5×2.0×TARGET1471012weekcost per result, week one = 1.0×Same five adsWeekly batch, losers retired
Illustrative: cost per result over twelve weeks with the same five ads, against a weekly batch with retirement. The shape is what we see on the accounts we take over; your curve will be yours.

How it runs

From your reviews to your account, in a day.

  1. Angles

    Day one

    We pull the words your customers already use, from reviews, support tickets and your best past ads, and turn them into ten distinct angles with a hypothesis each.

  2. Batch

    Day one

    Statics for every angle in every placement size, copy written to the angle, scored on our rubric. The ones under the line never leave the studio.

  3. Launch

    Day two

    Loaded into your account as one concept per ad set, or handed over as files if you run it yourself. Naming convention included, so the batch reads at a glance.

  4. Iterate

    Every week

    Winners get variants on the same angle. Losers are retired and logged. The next batch starts from what the numbers said.

The volume is automated. The judgment is not. Every ad that ships was chosen by a person who can say why.

Deliverables

What lands on your desk.

Files, not links. Source files handed over; they are yours.

  • Once

    The angle map

    Ten angles with the customer language behind each one and the hypothesis we are testing.

  • Every week

    The batch

    Statics in 1:1, 4:5 and 9:16, copy written to the angle, scored, named.

  • Every week

    The pre-flight scorecard

    Every creative scored on hook, proof, offer and thumb-stop before it runs, with the weakest element named.

  • Every week

    The retirement list

    Which ads are past their curve and why, so nothing keeps eating budget out of habit.

  • Every month

    Source files

    Every layer, every variant, in a folder you own.

Receipts

A hundred and three of our own ads. Scroll them.

  • 103

    Of our own ads on this site, own brands and concept studies. Not one stock photo.

    CRANK 11 own accounts

  • $100,380

    Revenue in our own store in one day. $382,418 across that day and the three either side.

    Shopify admin, unedited · our own store

  • $45M

    Revenue across the two of us, $35M in e-commerce and $10M in lead generation, with $10M of Meta spend behind it.

    Founders’ own businesses · self-reported

The creative engine

New ads every week, from the same engine that runs our own brands.

Bad targeting rarely kills an account. The same five ads running for three months does. Every week your account gets fresh statics and video, scored before they cost you a dollar.

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All ours: our own brands plus unreleased concept studies. No client accounts shown.

Our own store

$100,380.34 in one day.

Meta was the main channel. $382,418 across that day and the three either side of it. The screenshots are the Shopify admin as it was. No crop around the number, no edit.

We show our own store because it is the account we can show in full. It is where the engine was built, and where every mistake was paid for with our own money before any of it was for sale.

Shopify admin, unedited · our own store

Shopify admin · unedited · our own store
Shopify admin screenshot showing $100,380.34 of total sales in a single day
The day
  • Shopify admin screenshot, total sales over time, one of the three days either side (1 of 3)
  • Shopify admin screenshot, total sales over time, one of the three days either side (2 of 3)
  • Shopify admin screenshot, total sales over time, one of the three days either side (3 of 3)

The three days either side

Thirty minutes with Jack or Max. Your account, read live.

Book a Profit Leak Strategy Session

Range

Eight niches in one day, same engine.

Eighty spec ads for eight brands we do not work with, made in one day to show what the engine does outside our own store. Filter by brand, or see the whole set.

8
brands
8
niches
80
ads

Spec work: eight brands we chose, eighty concept ads, one day, one engine. Made to show range across niches. These are not client accounts and the brands did not commission them.

Showing all 80 ads.

01 / 80

This is for you if

  • An account that has been running the same five ads for three months
  • A brand with a good product and no in-house designer
  • A team that wants to test ten angles a week instead of one

Not yet if

  • A brand that needs a full rebrand first. Ads inherit the brand; they cannot fix it

Questions founders ask first

Before you decide.

Are the ads made with AI?

The volume is. The judgment is not. Our systems draft and score; a person picks what ships and why. The 103 ads on this page came out of that process.

Can I buy creative without ads management?

Yes. Creative on its own is the most common way founders start with us.

Do you do video too?

Yes, UGC-style and studio cuts from the same batch. Statics come first because they are the cheapest test of an angle; the video of a winning static almost always wins bigger.

What do I have to give you?

Your product pages, your reviews, your five best past ads and your five worst. Half a day of your time, once.

Next step

Show us your five best ads. We will show you what to make next.

Thirty minutes with Jack or Max. Bring the account; we bring the angles.

Book a Profit Leak Strategy Session

30 minutes with Jack or Max. We read your account live and tell you where the money leaks.

Jack Thompson Maxime Le Morillon Jack Thompson & Maxime Le Morillon, founders

Prefer no call? The Crank Audit takes 90 seconds to apply and lands in 24 hours.

Not ready for a call?

The Meta Ads Operating Manual has the seven script frameworks and the 7-day creative test we run every batch on. Free, 40 pages.

The Meta Ads Operating Manual, a dark hardcover with a brass turbine on the cover

The other lanes

Start with one. Most founders hand over the lot.