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Services Flows and campaigns

Email marketing · flows and campaigns

Your list is worth more than your ad account. Nobody is collecting it.

The revenue already sitting in your list, collected: the six flows most stores half-build and never finish, written in your voice, sending within the month.

We map every place a customer goes quiet, write the email that should meet them there, wire the trigger and the timing, and read the opens and clicks every week. Campaigns start the same month.

Book a Profit Leak Strategy Session

30 minutes with Jack or Max. We read your account live and tell you where the money leaks.

Cream envelopes with brass seals on a dark conveyor belt moving toward a warm light

The six flows

Most stores run one flow. The money is in the other five.

Every store has a welcome email. Almost none has a browse-abandonment flow, a post-purchase sequence that sells the second order, a win-back for the customer who went quiet ninety days ago, or a VIP track for the ten percent who buy everything. Those are the emails that pay, and they are the ones that never get built because they are the boring ones.

Flows are owned revenue. They do not depend on an auction, they compound, and once they run they run every night. A store doing $80K a month with email under 20 % of revenue is leaving the cheapest money it will ever make on the table.

The work is unglamorous: map the moments, write the emails in the brand voice, wire the triggers, test the timing, check deliverability so the mail actually lands. Then read the numbers every week and fix the weakest email first.

The six email flows and the share of email revenue each one typically owns Welcome 22 %, triggered when someone signs up. Abandoned cart 26 %, when they leave the cart. Browse abandonment 12 %, when they view a product. Post-purchase 18 %, when they order. Win-back 12 %, after ninety days quiet. VIP 10 %, for the top ten percent. Illustrative. Welcometrigger · signs up22 %Abandoned carttrigger · leaves cart26 %Browse abandonmenttrigger · views product12 %Post-purchasetrigger · orders18 %Win-backtrigger · 90 days quiet12 %VIPtrigger · top 10 %10 %The six email flows and the share of email revenue each one typically owns Welcome 22 %, triggered when someone signs up. Abandoned cart 26 %, when they leave the cart. Browse abandonment 12 %, when they view a product. Post-purchase 18 %, when they order. Win-back 12 %, after ninety days quiet. VIP 10 %, for the top ten percent. Illustrative. Welcometrigger · signs up22 %Abandoned carttrigger · leaves cart26 %Browse abandonmenttrigger · views product12 %Post-purchasetrigger · orders18 %Win-backtrigger · 90 days quiet12 %VIPtrigger · top 10 %10 %
Illustrative: the six core flows and the share of email revenue each typically owns on the stores we have run. Shape, not a promise for yours.

How it runs

Map, build, tune. Then it runs every night.

  1. Map

    Week one

    Every place a customer goes quiet, on a page. Which flow meets them there, with what offer, at what hour.

  2. Build

    Weeks two to three

    Six flows written from your real product and your real reviews, designed, wired to their triggers, deliverability checked.

  3. Send

    Same month

    Campaign calendar live: launches, drops, seasonal, with subject lines tested before the send.

  4. Tune

    Every week

    Opens, clicks, revenue per email and per flow. The weakest email is rewritten first.

One number per flow, every month: revenue per email sent. If a flow does not earn, it is rewritten or removed.

Deliverables

What lands on your desk.

Every email in your voice, every trigger written down, every number attributable.

  • Week one

    The flow map

    The moments, the flows, the triggers and the timing, on one page you can read in five minutes.

  • Once

    Six flows, written and live

    Welcome, browse, cart, post-purchase, win-back, VIP. In your voice, from your reviews.

  • Every month

    The campaign calendar

    The month’s sends, with two subject lines per email and the winner picked before the full send.

  • Every month

    Deliverability check

    Authentication, list hygiene, inbox placement tested, so the mail lands.

  • Every week

    The numbers

    Revenue per email, per flow, per send. What we rewrote and why.

Receipts

The store that did $100,380 in a day ran on these flows.

  • $100,380

    Revenue in our own store in one day. $382,418 across that day and the three either side.

    Shopify admin, unedited · our own store

  • 750+

    Funnels built between us. We paid for the failures ourselves.

    Founders’ own history · self-reported

  • $45M

    Revenue across the two of us, $35M in e-commerce and $10M in lead generation, with $10M of Meta spend behind it.

    Founders’ own businesses · self-reported

Our own store

$100,380.34 in one day.

Meta was the main channel. $382,418 across that day and the three either side of it. The screenshots are the Shopify admin as it was. No crop around the number, no edit.

We show our own store because it is the account we can show in full. It is where the engine was built, and where every mistake was paid for with our own money before any of it was for sale.

Shopify admin, unedited · our own store

Shopify admin · unedited · our own store
Shopify admin screenshot showing $100,380.34 of total sales in a single day
The day
  • Shopify admin screenshot, total sales over time, one of the three days either side (1 of 3)
  • Shopify admin screenshot, total sales over time, one of the three days either side (2 of 3)
  • Shopify admin screenshot, total sales over time, one of the three days either side (3 of 3)

The three days either side

What the build looks like

Six flows, every one of them live.

Schematic, not a client account.

Thirty minutes with Jack or Max. Your account, read live.

Book a Profit Leak Strategy Session

This is for you if

  • A store where email is under 20 % of revenue
  • A list that gets one newsletter a month and no flows
  • A lead-gen business that loses leads between the form and the call

Not yet if

  • A list under 500 people. Grow it first, then write to it

Questions founders ask first

Before you decide.

Which platform?

Klaviyo by default for stores; whatever you already run if it can trigger on behaviour. We do not move a list for the sake of it.

Do you write in my voice?

Yes. We read your product pages, your reviews and the last twenty emails you sent, then write the first flow and let you mark it up before anything else is drafted.

How fast does it pay?

The cart and browse flows usually earn inside the first month because they meet people already halfway to buying. Win-back and VIP compound over a quarter.

Can you do this for lead gen, not a store?

Yes. Same map, different moments: form to call, call to quote, quote to signature, and the no-show sequence that most businesses never write.

Next step

Thirty minutes. Your list, read live.

One of us opens your email platform with you and shows you which flow is missing and what it is costing.

Book a Profit Leak Strategy Session

30 minutes with Jack or Max. We read your account live and tell you where the money leaks.

Jack Thompson Maxime Le Morillon Jack Thompson & Maxime Le Morillon, founders

Prefer no call? The Crank Audit takes 90 seconds to apply and lands in 24 hours.

Not ready for a call?

Start with the manual: how we buy, test and scale on Meta, and the rhythm that makes email and ads work together. Free, 40 pages.

The Meta Ads Operating Manual, a dark hardcover with a brass turbine on the cover

The other lanes

Start with one. Most founders hand over the lot.